Entrepreneurship is Like Parenthood.

July 1, 2024: Edition 225

Yet another discussion of transparency:

It frustrates me that many providers lie to clients when severing their business relationship. "We have no availability." In actuality, they're advertising openings. Or, they're intentionally vague. "We're not the right fit." I see this in provider groups. "Tell them you've reevaluated your service area, and they're no longer within your boundaries." Some play games, like increasing their rates tenfold when they don't want the client. This is akin to businesses that mistreat employees so that they quit, in order to avoid the benefits that may come with firing.

I refuse to spread falsehoods. Why can't people simply be honest? If I can't trust you with your words, how can I trust you with the lives of my loved ones?

Be honest. Lying is a disservice to the client. Explain why the relationship isn't working. If there is a problem, don't gloss over it. If you're unaware of an issue, you can't address it. This issue will continue into the next relationship.

Just like in personal relationships, if problems aren't discussed, worked on & improved, the patterns will continue. Honesty is not a bad thing. Yes, you should be tactful with your timing & verbiage.

Too many providers are threatened (by potential for negative reviews & damage to their reputations) that they deceive their clients. If someone is disrespectful, discuss it. If your client hasn't paid, discuss it. If policies are challenged, discuss this. Perhaps your policies need updating. Perhaps they don't, and the client needs to find another provider. Either way, these are adults. Don't treat them like children. What does everyone in a romantic breakup want? Answers. Clients deserve the same.

Have we ever ended business relationships? Yes, and we shared the reasons why. They were all ethical and safety concerns. Here are the requests we've declined.

"We will not agree to walk your dog in extreme heat. We will not leave your door unlocked. We will not play with your dog off leash in the street. We will not enter your home when a minor is unattended. We cannot provide overnight services while another person is in the home. We don't share jobs."

Whatever the concern, address it. As entrepreneurs, you can't hide your tail between your legs whenever an uncomfortable situation arises.

"Entrepreneurship is like parenthood. It will be lovely & disgusting. You need to be prepared to handle it all with grace."

Nalina Matthews, Sits & Wiggles, LLC